Munene wa Kagwi is the driving force behind two of Weru TV's most practically important programmes: Tiira Muuru, a flagship agricultural advisory show, and Tunthunkume, which focuses on livestock and veterinary guidance. With deep roots in Meru's farming communities, Munene translates technical knowledge into actionable advice that thousands of smallholder farmers apply season after season.
βFarming knowledge that grows communities.β
Tiira Muuru launched at a time when Meru County's agricultural sector was grappling with unpredictable rainfall, rising input costs, and limited access to extension services. Munene wa Kagwi positioned the show as a practical alternative β bringing agricultural officers, agrovets, and successful farmers directly into the studio to share what was actually working on the ground.
The response was immediate and sustained. Viewer letters and phone calls poured in from farmers who had adjusted planting schedules, switched crop varieties, or adopted conservation techniques based on advice heard on the programme. County agricultural departments began partnering with the show to disseminate advisories, recognising its reach into remote areas where extension officers rarely travel.
Tunthunkume extended the model to livestock β covering dairy cattle management, poultry rearing, and disease prevention with the same practical, evidence-based approach. Both shows now form the backbone of Weru TV's agricultural content and are frequently cited by farming cooperatives and county government officials as key channels for reaching rural smallholders with timely, trusted information.
